Christmas is one of the busiest times of the year for many businesses, so sending gifts to clients or customers to thank them for their custom has become a big tradition.
It’s also one which could reap multiple benefits for you as a company, by reminding people about your business as they gear up to do their Christmas shopping and giving you a chance to let them know about any offers you might have on.
Here, we’ve found three top tips for sending corporate Christmas gifts.
Don’t Go Overboard
Even if you’ve got a great relationship with a client, don’t go overboard with your gifts. Sending something overly expensive can be inappropriate and even come across as a bit of a bribe!
In fact, some companies actually have policies in place which forbid them from receiving gifts, or place certain restrictions on what they can receive, so be sure to check this first.
Instead, try to find something understated but useful, such as some stylish desk accessories or stationery that can be personalised in their brand colours. Companies such as Stitch Embroidery offer customisation of everything from mugs to pens, keyrings and USB sticks, which can make the perfect gifts.
In some cases, you may not even need to send a gift and sending a card might be more than enough. Not all companies give gifts and you don’t want them to feel like they ‘owe’ you something, so sometimes a nice, personalised card can do the job.
Play It Safe with Food
If there’s one type of gift which you can be sure will always go down a treat, it’s food. There’s nothing like making your own treats to send to your clients, but if you don’t fancy yourself as much of a Mary Berry, there are plenty of other options available to you.
Sites such as Funky Food offer all kinds of foodie gifts such as freshly baked cakes, personalised cookies, chocolates and more.
A bottle of fizz or other alcohol always goes down well, but just make sure that they do drink or this could lead to a bit of an embarrassing faux pas.
Along the same lines, it’s a good idea to check if the people you’re sending any food to have any special dietary requirements or allergies too!
Invest in Quality
While, as we’ve mentioned, you don’t want to overdo it with your gift, it’s important to make sure that you’re investing in quality so that your gift doesn’t come across as cheap and unthoughtful.
Remember that your gift is a representation of your business and that you want it to reflect really well on you, as well as showing the recipient that you value their business.
This doesn’t mean that you have to spend a fortune on them, but do make sure that whatever you’re buying is of a decent quality and something that they’ll use or remember.
Little things such as gift tags and some nice professional wrapping can also go a long way to making a lasting impression.
As long as you’re buying from a reputable retailer and the gift is something thoughtful and useful, you should be fine!