Key Account Management is the Technique, of developing long term relationship with company’s most valuable accounts. KAM is basically organization process used by business to business supplier, for keeping their strong relationships with customers. Key account management including sales, planning and managing relationship between a business and important customers.
Key Account Management Tools:-
Building a relationships with clients: – while building a relationship with a client as an account manager should have to take an impressive approach for specific relationships, functions and business needs to work together. Account manager must take care of all the needs and necessities of the clients.
Be an effective liaison: – As a key account manager the primary point is contact between clients and business, by listening the needs of the clients key account management should communicate those needs in the company. So they can be addressed timely.
Planning & Actions: –The plans should be cleared for Key account Management and their customers for achieving the goals. This is important as it keeps everyone in the organization operating on the same page and offers key accounts with an outline plan for success.
Trustful communication between KAM & Customers: -As a key account manager it is a foremost duty that the communication should be trustworthy. It means when things go wrong as well as things go right, keep the line of communication always open so that everyone stay on the same page as you move towards established goals.
Reliability: –This is another important part of building trust between Key account Management and Clients. Maintain realistic goals for yourself that corresponds to the goals of key account.
Conclusion: – In key account management tools, the goals should be clear, measurable, achievable, time-sensitive and relevant to both KAM & Clients.