Corporate clothing can be a fantastic investment for your business, and it is something that is well worth taking the time to get right. Spending a little bit of time thinking over the decision-making process will ensure that the professionalism of your company is reflected through the way your team looks, and the first impressions they give.
To help you get things spot on, we thought we’d throw together a quick little guide to buying corporate clothing that is right for your business.
It’s important to make sure that your team are wearing the correct branded clothing if you already have it. For example, often when you introduce a new uniform, some members of staff may still have old versions of items of clothing at home.
Make sure that you avoid your team looking uncoordinated by asking for old uniform back when you issue a new one!
It is also important to ensure that you are consistent with your branding and that your clothing matches the rest of the branding you use across your company. Keep things like fonts and colours the same as you do elsewhere to ensure customers do not get confused.
These steps will not only allow your team to look more professional, but it will allow your company to be recognised by your branded clothing. Companies such as Royal Mail and EasyJet have very easily identifiable branding, to the point where you immediately think of them when you see the specific shades of red and orange they use, which goes to show how effective it can be!
If you’re just starting out, you may not have an already established set of branding guidelines. This article from Inc is a great place to start if you are still figuring out your brand identity.
Assess your options
You’re pretty spoilt for choice when it comes to choosing corporate clothing, so it’s important to give proper thought to each option and whether it is right for your business.
For a start, you’ll need to figure out whether to implement a full uniform or just a sort of dress code that gives your staff a more uniformed look overall. A full uniform being a set of clothing that must be worn by everything, or a uniform look being a set of guidelines that allow for more personal choice when it comes to how your staff dress.
If you decide upon a uniform, think carefully about the tasks that your members of staff carry out on a day to day basis and whether the garments will be suitable. If you have different departments doing different tasks, it stands to reason to have separate uniforms for those doing manual work and clerical work as they will have different requirements for their clothing.
You’ll also need to decide whether to have your branding stitched or embroidered onto your clothing. We spoke to Stitch Embroidery who are workwear specialists, and they told us “each option has pros and cons so it really depends upon your needs.
Embroidery tends to be more hardwearing and professional looking, but printing tends to work out much cheaper which is ideal if you need branded clothing for an event that is coming up soon.”
Get your team’s opinions
At the end of the day, your team are the ones who are going to be wearing any clothing you ultimately decide upon, so be sure to get their opinions on any options you are considering. If your employees aren’t happy and comfortable you won’t get the best work out of them, so take into consideration any preferences or concerns.
It’s also a good idea to get some samples before you actually commit to purchasing anything, not only so that you can show the actual garments to your team, but also so that you can get a better idea of the = quality of the items you will receive.