When you own or run a business, the clothing that your staff wear is a lot more important than you may think, and it’s important to put some time and effort into getting it just right. Well thought through corporate branded workwear can benefit not only you and your business but your clients and prospective customers too.
First impressions are important, as we all know, so we thought we’d give you a quick guide to buying branded workwear for your business.
The most important thing that you should consider when you’re choosing corporate workwear is how consistent it is going to be with your overall branding because you should think about your workwear as an extra marketing tool.
It is very important to present an impression of cohesion to the public and your clients, so keep your logo, colours and fonts consistent across all of your marketing, including your workwear. This should also be reflected in the overall look and style of the clothing you choose.
If your business has a very professional image, then you will want to reflect this in your workwear. Dark colours, shirts, and stylish fitted clothing are likely to be the best options here.
On the other hand, if your business is more casual and relaxed, you have more free reign over things like colours and can opt for a more casual look.
A branded uniform is really important to many businesses whether yours is strict and professional or not, and this article from Business Matters helps to explain why.
Get the opinion of your team
Bringing in a new uniform, or even refreshing an existing uniform policy can be quite a big deal for your staff, so be sure to consult with them before you make any changes. After all, your staff are the ones who are going to be wearing the clothes on a daily basis, so it’s important that everybody is happy and comfortable.
You’ll need to take things into consideration like how comfortable and safe the clothing will be if your staff do a lot of hands-on work. You’ll want clothes to be durable and fit well, as the clothes will go through a lot.
On the other hand, if you have staff working in an office you will want something that looks smart and professional, but that they will be happy wearing. If they do not feel comfortable then you won’t get the best out of them, so be mindful of their feedback.
Stitching vs printing
When it comes to any logos or slogans, you’ll need to decide whether to have them stitched or printed onto the garments. There are pros and cons to each and there is no right or wrong answer. The method you choose will depend on the circumstances, so we asked Stitch Embroidery for their advice.
They told us “stitching is more hard-wearing, so it’s great for clothing that will experience a lot of wear and tear, and it also looks more high-quality than printing so it’s ideal if you want to look extra professional.
On the other hand, printing can work out a lot cheaper and tends to work better for logos that are particularly intricate.”